One of the trends I’ve noticed in my experience as a board-certified dermatologist is that younger clients are coming to my practice in growing numbers. Millennials in particular are increasingly interested in warding off early signs of aging. In fact, according to a recent online survey from RealSelf, 51% of people ages 18-34 and 46% of people ages 35-44 said they were considering a cosmetic treatment within the next year.
The rise of injectable treatments like BOTOX® Cosmetic in Washington, DC, has made it easier than ever for younger generations to “have work done” without having to go under the knife. The convenience of minimally invasive procedures makes it easy to tweak minor imperfections with relatively little downtime and minimal side effects.
Why Millennials Love It
BOTOX has proven to be a perfect option for millennials because it’s discreet, fast, and effective. It’s especially appealing to millennials (whose ages can vary from early 20s to mid-30s) because it is both preventative and corrective. Younger millennials may use BOTOX to prevent smile lines from forming, while older millennials use BOTOX to treat superficial wrinkles that have already formed.
The way BOTOX works is what gives it this unique ability to treat and prevent wrinkles. BOTOX is a neuromodulator, which means it blocks nerve signals that cause the facial muscles to contract. Fine lines are caused by these repeated facial movements like smiling, squinting, and frowning. When BOTOX is injected, those muscle contractions don’t occur, and wrinkles don’t form. That’s why BOTOX can work to smooth wrinkles now, while also prolonging the development of deeper lines.
The Changing Shape of BOTOX
As a result of millennials’ interest in BOTOX, the shape of BOTOX is changing. BOTOX, along with other plastic surgery and medical spa treatments, is becoming more socially acceptable. What was once seen as radical is now much more commonplace, and it’s no longer taboo to maintain your appearance. Whereas in the past, anti-aging treatments were associated with getting older, now, they’re considered “self care.” It’s a drastic change in thinking that encourages a proactive approach to aging, as opposed to corrective.
The increased popularity of BOTOX among millennials has made BOTOX treatments more affordable and efficient. Board-certified dermatologists have more experience with BOTOX than they did in the past, which leads to a safer procedure and better results. BOTOX injections also take only a matter of minutes to perform and can be conveniently done over a lunch break without noticeable signs of treatment.
The Beginning of a Beauty Journey
BOTOX often acts as a “starter” treatment that introduces millennials into the world of cosmetic enhancement. From lasers and lights that take years off your appearance to nonsurgical body contouring procedures that help you shed inches without surgery, there’s a solution for nearly every cosmetic concern. After seeing the positive results of their BOTOX treatments, many millennials turn to additional aesthetic services to improve other areas of their face or body.
If you’re ready to begin your beauty journey, or if you want to learn more about how BOTOX could benefit you, contact us today to request your consultation at my Washington, DC, dermatology skin center. You can also browse through some of our before-and-after photos in our online photo gallery.